Business competition is the rivalry between companies that sell similar services or products to earn revenue. In today’s world, there are strong competitors in any industry. To stand out from the rest you must be unique and recognizable to your customers.
The only way to stand out is to create a strong brand with an innovative logo that will be at the forefront of your marketing campaign. Today we’ll be giving you tips on how to start creating your logo for effective brand marketing. Keep reading to find out more about logo design strategies that may work for you.
Identifying Your Business Goals and Brand Personality
Before you can get to the design process of your logo, you must first identify your business goals and what personality you want your brand to have. Work in context about your company’s values.
When you’ve identified your business goals you’ll be able to develop a brand personality. Figuring out what your company stands for and what you’d like to accomplish will help you identify the look and feel of your logo. Start by asking yourself the following questions:
- Why do you want a logo?
- What’s the meaning behind your company name?
- What type of people would you like to target with your branding?
- What do you want people to feel when they see your logo?
Once you’ve answered these questions, you’ve set the ball rolling for the next phase of the logo design process which is marketing research.
Explore and Discover with Market Research
You must do extensive market research before you can start on your logo design. Your research will identify your target audience and your competitors. Furthermore, you should study all the logo designs of your competitors so you don’t use the same elements in your creation.
The following design principles will help you create a successful logo:
- Fundamental styles
- Color psychology
- Typography
- Linework
One of the most important features of any logo is color. There is a theory that colors can bring about emotions such as excitement, happiness or anxiousness. You can use color to get the desired emotion from your target audience. For example, cool tones such as blue or green make you feel relaxed or give you a sense of trust.
To help you with your market research, create digital or physical boards and add your collection of designs, images, photos and color combinations to them. You can even use online tools like a free logo maker to test out your ideas. Include descriptions under each collection that express the qualities of each design. Now you can consider it all and pick the best, helping you create the dynamic logo you want for your business.
Get Creative – The Designing Process
Finally, the fun part is here! After you’ve identified your goals, brand personality and you’ve done extensive market research you can start designing your logo. Here’s how to get started.
Pick Your Logo Type
There are around eight types of logos you can use for your company. Research what each of the following logo types represent so you’ll know which one will work for your branding:
- Emblems
- Letter mark
- Abstract logo mark
- Combination mark
- Brand mark
- Work mark
- Mascot
- Symbols
What about Fonts?
If you’re going to be combining images with text then you’ll need professional fonts for your design. There are hundreds of fonts but all of them fall under three typefaces:
- Script: Mimics cursive handwriting or creates the effects of a signature
- Serif: Has thin lines and strokes attached to thicker strokes creating classic aesthetics
- San Serif: Clean, modern lines that are easy to read
Sketching Your Ideas and Use Software
You’ll need a sketch pad and a pencil so you can start designing some basic ideas for your logo. Start by drawing rough sketches of shapes and images and even fonts you’d like to use in your design. Or you can use a digital design program.
Use vector for your designs. All logos are vector images because they’re easier to modify and transform into various scales. You can use free online logo design tools that offer customizable templates to help you create a professional logo for your company.
Final Thoughts
After creating some sketches it’s time to refine your design. An excellent logo design will have simple elements that are memorable and sophisticated. While refining your logo, think about where you’ll use it. Will the logo be printed on T-shirts, caps and bottles or will you be placing it on a billboard?
Your logo must be of the highest quality no matter what scale it’s in. Use elements of your design such as color and fonts to incorporate them in other parts of your marketing such as your website.
Remember that a lot of work goes into logo design. Take your time and don’t rush the process and use the tips in today’s article to assist you, so you get an image that will benefit your brand.
About Hailey Anne
Embracing the work and travel paradigm wholeheartedly, Hailey likes to write while she’s exploring the world’s destinations. She ghost writes for her clients in the night and enjoy new cities by day. Connect with her for freelance writing projects.